Call From Nature
— AWARDS
D&AD Wood Pencil
Cannes Shortlist
AICP Shortlist
The Spot
About it.
Michelob Ultra Pure Gold is unveiling a new ad during the Oscars pre-show. Inspired by the fitness trend known as Animal Flow, the cinematic-style spot – 'Call From Nature' – documents a group of urbanites as they escape their everyday routines and return to a natural place where they can enjoy beer in its pure, organic form.
Credits.
Client: Michelob Ultra Pure Gold
Title: Call From Nature
Director: Ian Pons Jewell, Reset
Editor: Tobias Suhm, Whitehouse
VFX: ETC
