The Toughest Bag

 

The Spot

The Team.

Client: Glad

Director: Ben Flaherty, Lord + Thomas

Editor: Steve Immer, Lord + Thomas

The Recognition

2018 Bronze Cannes Lion (Brand Experience & Activation)
2018 Cannes Lions Shortlist (Outdoor)
2018 Communication Arts (Digital Advertising)
2018 Clio Awards Shortlist (Out of Home)
2018 Bronze London International Award (Ambient)
2018 London International Award Finalist (Experiential)
2019 One Show Merit (Non-Traditional & Guerrilla)

The Stats

17 Million Impression

1,933.5% Lift in Searches