
The Toughest Bag
The Spot
The Team.
Client: Glad
Director: Ben Flaherty, Lord + Thomas
Editor: Steve Immer, Lord + Thomas
The Recognition
2018 Bronze Cannes Lion (Brand Experience & Activation)
2018 Cannes Lions Shortlist (Outdoor)
2018 Communication Arts (Digital Advertising)
2018 Clio Awards Shortlist (Out of Home)
2018 Bronze London International Award (Ambient)
2018 London International Award Finalist (Experiential)
2019 One Show Merit (Non-Traditional & Guerrilla)
The Stats
17 Million Impression
1,933.5% Lift in Searches

